SwimSwam was founded in March 2012 and is now a very popular swimming website. They have interviewed everyone from Phelps to Lochte to Ders from Workaholics. The founders are all former swimmers including one Olympic gold medalist and they are all still heavily involved in the swimming community.
Why it’s in the Showcase: The site has been using WordPress since the beginning which allowed it to scale rapidly as it gained in popularity. We have managed to stick with WordPress on one dedicated server through our huge spikes and stories going viral. The ease of WordPress has also allowed us to bring in over 50 writers so far and have them up and running in minutes.